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INTRODUCTION

First fill out the contact form. Then we’ll schedule a brief call to get acquainted and discuss project scope, timeline, and budget. 

I’ll send a proposal and contract for your design package. Once approved, a standard 50% deposit* is required to begin and the remaining payment is due after the work is completed, net 10. On larger projects, payment plans with milestones may be appropriate.
 

DISCOVERY

Every project starts with a deep-dive conversation with you (and any stakeholders) about your company background, goals, audience and competitors. We’ll discuss who your brand needs to appeal to, and what makes you special. 

We’ll also focus on your company’s personality. This really helps direct us to an accurate representation of your brand. ​This phase of the process extremely helpful. It will allow me to create a design brief that we can reference throughout the design phase.

DESIGN

Moodboards - I’ll review samples of your current branding (if you have any) and your competitors’ branding to see where you’re starting from and where you can stand out. I’ll also collect inspiration images based on what you’ve shared.

Concepts - Then it’s design time! I’ll create initial concepts and present them with explanation of the rationale behind all the decisions. 
 

REFINEMENT

After selecting the best concept, we’ll refine it further if needed. 

How a round of revisions works:


- You’ll gather feedback internally from your team
- I’ll confirm the requested edits and make revisions
- I’ll submit a new draft for review

Once the feedback is used to create a new draft of a design, that completes one round of revisions.

Projects scope includes 3 rounds of revisions.  
 

DELIVERY

After approval of designs, I’ll create and deliver all final artwork files to you.

If your project includes a brand style guide, all the elements of your brand identity design—logo, typography, color palette, photography style, icons, etc.— will be included in this document. The result is a valuable reference to keep your visuals on-brand going forward.

 

Timeframe - Turnaround time is different for every project. Factors include scope of work, client responsiveness and clear, accurate communication regarding deliverables. 

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